Scott Cromer is the former Director of Planning at Wieden+Kennedy, Portland, where he oversaw a department of 15 planners. While at W+K he led the strategic charge on new business and helped the agency win the Coke, Diet Coke, Heineken, and Career Builder accounts. During his tenure the agency was named Global Agency of the Year.

In 2007 Scott won the prestigious Global Account Planning Group award for his work on Coca-Cola.

Prior to W+K Scott worked at Leo Burnett, Chicago as a senior planner on the Kellog’s, Nintendo and Beck’s accounts where he won a Bronze Effie for Frootloops. No kidding. Frootloops.

Early in life Scott pursued many different career paths. He was a sous chef at a three-star Italian restaurant in Ann Arbor, a doctoral student in Child Psychology in Chicago and an assistant archeologist in Guatemala. But it was his work as a counselor for emotionally disturbed children at a residential treatment facility in New Hampshire that led him to believe he might have a real knack for working with advertising creatives.

His hero is Abe Lincoln and his favorite food is beef bourguignon.

Scott is a graduate of the University of Michigan.