Every stitch counts. That's why adidas partnered with forward thinking Japanese designer, Mr. Omori, to deconstruct their footwear. Their goal was to make the lightest cleat ever. And to match their hyper efficiency, Mutt produced this in six weeks.
Like any good Mutt should, we love to partner and collaborate. Our two year partnership with Team Detroit, the agency of record for Ford Motor Company, is a good example of this. The work you're about to see, for the launch of the Fiesta and Explorer, was conceived and produced by Mutt. But if not for the guidance and support of our friends at Team Detroit, it never would have happened.
2011 Fiesta / TV2011 Explorer / TV2011 Explorer / TV2011 Explorer / TV
Gap
Like any good Mutt should, we love to partner and collaborate. Our partnership with Ogilvy & Mather, the agency of record for the Gap, is our second successful venture of this sort. The Fall 2011 Campaign for Gap's line of 1969 Jeans was conceived by Mutt and our guidance was given throughout production.
1969 Line / Print1969 Line / Print1969 Line / Print1969 Line / Print
Gerber
Gerber is the largest, most successful knife company in the world. But not too many folks know this. In fact, when most people hear "Gerber" they usually think "baby food". Not cool. What follows is the new identity we recently created for Gerber, the first chapter in what we expect will be an awesome new brand story for this amazing company.
Logo / Old LogoLogo / SketchesLogo / SketchesLogo / Logo ExplorationsLogo / Final LogoLogo / Logo PlacementLogo / Logo PlacementSHOT Show / SHOT Show BoothSHOT Show / SHOT Show BoothSHOT Show / SHOT Show BoothSHOT Show / SHOT Show BoothSHOT Show / SHOT Show DisplaySHOT Show / SHOT Show DisplaySHOT Show / The Walking Dead Photo BoothSHOT Show / The Walking Dead Photo BoothWeb Experience / Retail WebsiteWeb Experience / Retail WebsiteWeb Experience / Retail WebsiteClient Quote / Client Quote
L.A. Dodgers
2010 was not kind to the Dodgers. On the field the team performed far below expectations. Off the field the owner was embroiled in a messy divorce that roiled fans and challenged their faith in the organization. Our task was to help wipe the slate clean and get Angelenos fired up about the 2011 season. And our response, very simply, was to get back to baseball and everything that's awesome about being a Dodger fan.
It’s Time For / Stadium TVIt’s Time For / TVIt’s Time For / TVIt’s Time For / TVIt’s Time For / TVIt’s Time For / TVIt’s Time For / PrintIt’s Time For / OutdoorIt’s Time For / OutdoorIt’s Time For / OutdoorIt’s Time For / OutdoorClient Quote / Client Quote
Mello Yello
When you think of Mello Yello a couple things come to mind. Donovan's trippy hit from the 70s is probably the most common association, followed closely by warm, fuzzy memories of endless summer days, when you or your pals hadn't a care in the world. This was the space and place we wanted to put people in when we relaunched Mello Yello last year. Easyflowing and easygoing...
Share Your Mello / TV
Moulé
How do you stand tall amidst a sea of boutiques? You bring beauty and joy to everyone around you.
Our friends in Beaverton gave Mutt a ring late last year asking for help with their newest product superiority campaign. Known to never back down from a challenge (or free pie) Mutt leapt into the ring and wrote, produced and directed the following digital shorts in record time to celebrate the Vapor Talon football cleat which will be worn by both teams in the BCS championship game. Stay tuned, more work to follow.
Nike / TVNike / TVNike / TV ShortNike / TV ShortNike / TV Short
Pac Ten
Quick, what is the most accomplished yet least respected conference in collegiate sports? Answer, the Pac Ten. In an effort to reframe this sad but true reality, new commissioner Larry Scott recently charged Mutt with crafting a sexier identity for his conference. One that reflected the progressive spirit of the west and made young athletes think, Damn that’s cool.
Identity Rebrand / Old LogoIdentity Rebrand / SketchesIdentity Rebrand / SketchesIdentity Rebrand / Final LogoIdentity Rebrand / Logo Placement
Paciugo
All gelato is not created equal. This is the story of a gelato made by the hands of genuine Italians with the freshest ingredients and a whole lot of love. How delicious!
Web Experience / FlavorsWeb Experience / HomepageIn Store / Product PosterIn Store / Product PosterIn Store / Product PosterIn Store / Retail DesignIn Store / Retail DesignCafe Posters / Cafe PosterCafe Posters / Cafe PosterCafe Posters / Cafe PosterCafe Posters / Cafe PosterKids Eat Free Promotion / PrintKids Eat Free Promotion / PrintKids Eat Free Promotion / In StoreKids Eat Free Promotion / In StorePassport / Loyalty Program CoverPassport / Loyalty Program SpreadPassport / Loyalty Program SpreadClient Quote / Client Quote
Sambazon
Sambazon, the global leader in acai, is a company deeply committed to affecting positive change in the world. Virtually unknown outside the world of sports, our job was to introduce Sambazon (and acai) to the masses. With lots of help from the Sambazon tribe, the following campaign is a celebration of real people affecting real change in the world. Fueled by real delicious acai, of course.
Warrior Up / TVWarrior Up / OutdoorWarrior Up / OutdoorWarrior Up / OutdoorWarrior Up / OutdoorWarrior Up / PrintWarrior Up / WebpageWarrior Up / Facebook ContestWarrior Up / Facebook AppWarrior Up / Launch Party
Shopbop
Shopbop is one of the fastest growing online fashion retailers in the world. Women who know and use Shopbop are infatuated by it. Or in the immortal words of the King, they have the fever. SHOPBOP fever. Here's how it feels.
Teague is the oldest industrial design shop in America. Their now deceased founder, Walter Teague, literally invented industrial design. But in recent years the shop has become a bit rudderless and vanilla. Our brief, as articulated by the new CEO, was to remind folks that Teague is a creative company. Borrowing heavily from the words and deeds of Walter Teague himself, here is where we landed…
Design This Day / PostersDesign This Day / ID Magazine CoversDesign This Day / PrintDesign This Day / PrintDesign This Day / PrintDesign This Day / PrintDesign This Day / PencilsDesign This Day / PencilsDesign This Day / StickersDesign This Day / Notebook CoverDesign This Day / NotebookDesign This Day / BookmarksDesign This Day / BlogDesign This Day / Office DesignDesign This Day / Office DesignDesign This Day / Employee Portrait Book CoverDesign This Day / Employee Portrait Book
Mutt Productions
Mutt has extensive experience in the world of production. Plus we absolutely love doing it. We have a full service photo studio and a multi-bay edit/effects room on site. Here are a few examples of our most recent work in the worlds of graphics, after-effects, editing, direction and photography.
Let’s go back in time. Back to the early 1900’s when Steve designed his first ad, up until 2008 when the three partners left Wieden to start Mutt. What follows is a smattering of our greatest hits, pre-Mutt. But enough talk…let’s rock the oldies!
Nike / Wieden + KennedyNike / Apparel / Wieden + KennedyNike / Apparel / Wieden + KennedyNike / Apparel / Wieden + KennedyNike / Apparel / Wieden + KennedyNike / Apparel / Wieden + KennedyNike / Apparel / Wieden + KennedyNike / Apparel / Wieden + KennedyNike / Apparel / Wieden + KennedyNike / Basketball / Wieden + KennedyNike / Basketball / Wieden + KennedyNike / Basketball / Wieden + KennedyNike / Basketball / Wieden + KennedyNike / Basketball / Wieden + KennedyNike / Basketball / Wieden + KennedyNike / Basketball / Wieden + KennedyNike / Football / Wieden + KennedyNike / Let Me Play / Wieden + KennedyNike / Let Me Play / Wieden + KennedyNike / Let Me Play / Wieden + KennedyNike / Training / Wieden + KennedyNike / Training / Wieden + KennedyNike / Training / Wieden + KennedyNike / Training / Wieden + KennedyNike / Training / Wieden + KennedyNike / Training / Wieden + KennedyNike / Training / Wieden + KennedyNike / Training / Wieden + KennedyNike / Womens / Wieden + KennedyNike / Womens / Wieden + KennedyNike / Womens / Wieden + KennedyNike / Just Do It / Wieden + KennedyNike / Just Do It / Wieden + KennedyHeineken Light / Wieden + KennedyHeineken Light / TV / Wieden + KennedyHeineken Light / TV / Wieden + KennedyHeineken Light / Outdoor / Wieden + KennedyHeineken Light / Outdoor / Wieden + KennedyHeineken Light / Outdoor / Wieden + KennedyHeineken Light / Outdoor / Wieden + KennedyHeineken Light / Outdoor / Wieden + KennedyHeineken Light / Outdoor / Wieden + KennedyHeineken Light / Outdoor / Wieden + KennedyHeineken Light / Outdoor / Wieden + KennedyHeineken Light / Bike / Wieden + KennedyHeineken Light / Bike / Wieden + KennedyHeineken Light / Bike / Wieden + KennedyHeineken Light / In Bar / Wieden + KennedyHeineken Light / In Bar / Wieden + KennedyHeineken Light / In Bar / Wieden + KennedyHeineken Light / Print / Wieden + KennedyHeineken Light / Print / Wieden + KennedyHeineken Light / Print / Wieden + KennedyHeineken Light / Print / Wieden + KennedyHeineken Light / Print / Wieden + KennedyHeineken Light / Print / Wieden + KennedyHeineken Light / Tokens / Wieden + KennedyHeineken Light / Tokens / Wieden + KennedyEA Sports / Wieden + KennedyEA Sports / TV / Wieden + KennedyEA Sports / TV / Wieden + KennedyEA Sports / TV / Wieden + KennedyEA Sports / TV / Wieden + KennedyEA Sports / TV / Wieden + KennedyEA Sports / TV / Wieden + KennedyEA Sims / TV / Wieden + KennedyEA Sims / TV / Wieden + KennedyEA Sims / TV / Wieden + KennedyCoca-Cola / Wieden + KennedyCoca-Cola / TV / Wieden + KennedyCoca-Cola / TV / Wieden + KennedyCoca-Cola / TV / Wieden + KennedyCoca-Cola / TV / Wieden + KennedyCoca-Cola / TV / Wieden + KennedyCoca-Cola / TV / Wieden + KennedyHP / Goodby SilversteinHP / TV / Goodby SilversteinHP / TV / Goodby SilversteinHP / TV / Goodby SilversteinHP / Print / Goodby SilversteinHP / Print / Goodby SilversteinHP / Print / Goodby SilversteinHP / Outdoor / Goodby SilversteinHP / Outdoor / Goodby SilversteinEmerald Nuts / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinEmerald Nuts / TV / Goodby SilversteinDiscovery / Hal RineyDiscovery / TV / Hal RineyDiscovery / TV / Hal RineyDiscovery / Print / Hal RineyDiscovery / Print / Hal RineyDiscovery / Print / Hal RineyKings / Hal RineyKings / TV / Hal RineyAspen / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & WeberAspen / Print / Cole & Weber
Hi.
Our name is Mutt and we work under a bridge in Portland, OR. We are a family of passionate problem-solvers who paint and write, debate and incite. Our gift is telling stories: about baseball, gelato, dead guys, whatever. Oh, and we have a motto: Beauty. Truth. Simplicity. Hopefully after looking at our work this will make sense.
Steve Luker is a former executive creative director at Wieden+Kennedy, Portland where he oversaw creative and interactive work for Nike in the United States and Latin America, Coca-Cola, Starbucks and Target. While at W+K Steve managed a creative department of over 100 people and pitched and won the Electronic Arts, CareerBuilder and Heineken USA accounts, a combined billings of over 180 million dollars. During his tenure Steve won numerous awards, including two Gold Lions for the work he oversaw on Nike, and W+K was named Adweek’s Global Agency of the Year. Prior to W+K, Steve was creative director on the HP account at Goodby, Silverstein & Partners, where he worked with Mike McCommon to relaunch HP after its merger with Compaq. The resulting work was voted Campaign of the Year in 2005 by Adweek. Before that Steve was busy developing award-winning campaigns for Aspen, Norwegian Cruise Lines and Seattle Film Festival, amongst others: he was the Kelly Award winner in 1997 and a finalist the year before and the year after; he was awarded the coveted Best of Show at the ANDYs and The One Show; and The One Club in New York City voted two of Steve’s campaigns onto their Best of the Last Ten Years list in 2006.
Steve is a graduate of the Art Institute of Seattle.
Mike McCommon
Michael McCommon
Michael McCommon is a former creative director at Wieden+Kennedy, Portland. There he worked closely with current Mutt mates, Steve Luker and Scott Cromer. Mike served as creative director on Nike and Electronic Arts before leading and winning the pitch for the Heineken USA account. During his tenure, the agency was named Adweek’s Global Agency of the Year. Prior to W+K, Mike worked at Goodby, Silverstein & Partners (also with Steve) where he helped launch new campaigns for HP and Emerald Nuts. The resulting HP work was voted Campaign of the Year in 2005 by Adweek. Before Goodby, Mike worked at Hal Riney & Partners in San Francisco, where he met and began working with Steve on such clients as Discovery.com, HP, Sacramento Kings and Saturn. Mike and Steve’s work together at Riney garnered many awards,including Cannes Lions and Best in Show two years in a row at the Best of San Francisco Show. Mike began his career back at Wieden+Kennedy, Portland on Nike and ESPN. His efforts there earned him his first recognition in the advertising world as a Kelly Award finalist and a Tokyo Art Directors Club award winner.
Mike is a graduate of Art Center College of Design.
Scott Cromer
Scott Cromer
Scott Cromer is the former Director of Planning at Wieden+Kennedy, Portland. While at W+K he led the strategic charge on new business and helped the agency win the Coke, Diet Coke, Heineken and CareerBuilder accounts. During his tenure the agency was named Adweek’s Global Agency of the Year and the most desirable place for planners to work in the United States. In 2007 Scott won the prestigious Global Account Planning Group award for his work on Coca-Cola. Prior to W+K Scott worked at Leo Burnett, Chicago as a senior planner on the Kellogg’s, Nintendo and Beck’s accounts, where he won a Bronze Effie for Froot Loops. No kidding. Froot Loops. Early in life Scott pursued many different career paths. He was a sous chef at a three-star Italian restaurant in Ann Arbor, a doctoral student in child psychology in Chicago and an assistant archeologist in Guatemala. But it was his work as a counselor for emotionally disturbed children at a residential treatment facility in New Hampshire that led him to believe he might have a real knack for working with advertising creatives. His hero is Abe Lincoln and his favorite food is beef bourguignon.
Scott is a graduate of the University of Michigan.